Privacy Policy

Privacy Policy

Last Updated: March 2026

This Privacy Policy explains how The Heated Floor Supplies Limited, trading as The Heated Floor Shop, collects, uses, and protects your personal information when you use our website.

We are committed to protecting your privacy and ensuring that your personal data is handled responsibly and in accordance with applicable data protection laws, including the UK GDPR and the Data Protection Act 2018.


1. Who We Are

The Heated Floor Shop is operated by:

The Heated Floor Supplies Limited
Suite I, Business Development Centre
Stafford Park 4
Telford
Shropshire
TF3 3BA
United Kingdom

Email: enquiries@theheatedfloorshop.co.uk
Phone: 01952 373093
Website:www.theheatedfloorshop.co.uk

For the purposes of data protection law, The Heated Floor Supplies Limited is the Data Controller responsible for your personal information.


2. What Information We Collect

When you use our website or purchase products from us, we may collect the following types of personal data.

Personal Information

This may include:

  • Full name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Order history

This information is required to process orders, provide customer support, and fulfil contractual obligations.


Payment Information

Payments on our website are securely processed by:

  • Stripe

We do not store full payment card details on our servers. Payment information is handled securely by the payment provider in accordance with their own privacy policies and security standards.


Website Usage Data

When you browse our website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Pages visited
  • Time spent on pages

This data helps us understand how visitors use our website and allows us to improve our services.


3. How We Use Your Information

We use personal data for the following purposes:

  • Processing and delivering your orders
  • Communicating with you regarding purchases or enquiries
  • Providing customer support
  • Managing order history and account records
  • Improving our website and services
  • Complying with legal and regulatory obligations

We only collect information that is necessary for these purposes.


4. Analytics and Website Monitoring

We use the following service to understand how visitors interact with our website:

  • Google Analytics

Google Analytics helps us analyse website traffic and improve the functionality and usability of our website. This information is anonymised where possible.

You can learn more about how Google processes data by visiting Google’s own privacy policy.


5. Marketing Communications

Customers may have the option to subscribe to marketing communications through our website.

If you subscribe to marketing communications, we may use:

  • Mailchimp

Marketing emails will only be sent where you have provided explicit consent (opt-in). You can unsubscribe from marketing communications at any time by using the unsubscribe link in the email.


6. Sharing Your Information

We only share your personal data where necessary to operate our business.

This may include sharing information with:

Payment Providers

To securely process payments.

Delivery Services

To deliver your orders to the correct address.

Suppliers or Installers

Where required to fulfil your order or provide products.

All third parties are required to respect the security of your personal data and treat it in accordance with the law.

We do not sell or rent personal data to third parties.


7. Data Storage and Security

Your data is stored securely using hosting services provided by IONOS, with servers located in the United Kingdom.

We implement appropriate technical and organisational measures to protect personal data, including:

  • Secure hosting infrastructure
  • SSL encryption (HTTPS)
  • Firewall protection
  • Malware protection systems

While we take reasonable steps to protect your information, no online system can be guaranteed to be completely secure.


8. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected.

Order and customer records are typically retained for six (6) years to comply with UK tax and accounting obligations, including requirements from HMRC.

After this period, data may be securely deleted or anonymised.


9. Your Rights

Under the UK GDPR, you have several rights regarding your personal data.

These include the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your personal data
  • Restrict or object to certain processing activities
  • Request transfer of your data (data portability)

To exercise any of these rights, please contact:

enquiries@theheatedfloorshop.co.uk


10. Cookies

Our website may use cookies to improve functionality and analyse how visitors interact with the site.

Cookies may be used for:

  • Website functionality
  • Analytics tracking
  • Improving user experience

You can manage or disable cookies through your browser settings.


11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or business practices.

The latest version will always be available on our website.


12. Contact Information

If you have any questions regarding this Privacy Policy or how your personal data is handled, please contact:

The Heated Floor Shop Limited
Suite I, Business Development Centre
Stafford Park 4
Telford
Shropshire
TF3 3BA

Email: enquiries@theheatedfloorshop.co.uk
Phone: 01952 373093


You also have the right to lodge a complaint with the UK data protection authority:

Information Commissioner's Office